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You’ve reached the Business Resource Center for The Baby Prep Club program.

This site is the central location for small retailers, physicians and other specialty providers to establish their own Baby Prep Club within their own unique business.
This site is designed to introduce you to the program and to walk your through three easy steps to launch yours!  We all know that new families are looking for resources. Now you can be the provider of these essential resources while developing trusted relationships with your clients and customers, and not missing a moment of your own valuable work time!

Baby Prep Club is a baby planning and parent support program specifically designed for independent brick and mortar juvenile product retailers. Baby Prep Club was designed by baby planning industry pioneers and creators of the first baby planning program for hospitals. The program is derived from our successful hospital baby planning program and scaled perfectly for ease of use by retail owners and staff.